As a Senior UX Designer at Sleep Number, I played a key role in shaping the brand’s digital ecosystem—designing experiences that guided customers through every stage of the online shopping journey. My work spanned from creating and maintaining a robust design system to developing responsive product pages and optimizing checkout flows that supported more than $11B in net sales. I helped define a cohesive visual and interaction language across platforms, ensuring consistency, accessibility, and alignment with brand and business objectives.

In addition to design execution, I conducted extensive user research, interviews, and usability testing to uncover insights that informed data-driven improvements to the customer experience. Collaborating closely with developers, product managers, and stakeholders, I translated complex requirements into simple, intuitive, and conversion-focused design solutions. This hands-on, iterative approach not only elevated the user experience but also strengthened the relationship between design, technology, and business performance across the organization.