GreaterThan, an all-natural coconut water–based sports drink, approached me to redesign their website as they transitioned from a retail-focused brand to a direct-to-consumer presence. Their existing site primarily targeted wholesale buyers, but with a growing customer base and stronger retail footprint, they needed a fresh, consumer-facing experience that better reflected the brand’s evolution.

The goal was to reposition GreaterThan with an urban, athletic edge while maintaining its emphasis on natural ingredients and hydration benefits. I led the full redesign process—from conceptual direction and UX architecture to high-fidelity design—ensuring the new site felt energetic, modern, and aligned with the brand’s active lifestyle audience. In addition to digital design, I also conducted a custom product photography session, producing new bottle imagery used across the website and supporting marketing materials. The result was a cohesive visual system that brought clarity, credibility, and personality to the brand’s online presence.